About Us

Brand Story

Everyday Casuals, a women’s clothing shop, launched its online haven in September 2016.  Its collection stays true to its name -- featuring pretty, feminine pieces for everyday, effortless looks.  The shop has been attracting a steady patronage from young stylistas to chic moms. 

With the recent popularity of ‘mom and daughter twinning’ outfits, the brand introduced in June 2018 its matching kids’ line with Everyday Casuals Kids. With these fashion pieces, mom-daughter bonding becomes more memorable. 


About its Founders

Mom-of-three, Sheila Villanueva, has been in the corporate industry for 19 years.  She had a wonderful career but was looking for something she can can be truly passionate about.  Armed with her marketing management background, she started Everyday Casuals, her first business venture.  Shortly after, she decided to focus on the brand and became a full-time mompreneur.  Her daughter, Julia, is the brains behind the kids’ clothing line. This duo fully personify the heart and soul of their brands.